How to Change Hearts and Minds

What’s the most effective way to get people to join our cause?

  • By cajoling them?
  • By using fact-based arguments?
  • By inspiring them?

Unfortunately, facts alone aren’t enough to sway people, and most of us don’t like feeling pressured—even if it’s just a good-natured cajoling. If you want to appeal to hearts and minds, you’ve got to inspire people, according to communications psychologist John Marshall Roberts. How do you do that? Check out Roberts’s TED Talk on how everyday empathy can change the world, and read this article in YES! Magazine.